Hi, I’m Sonia.

I bridge the health and tech worlds to create digital health solutions grounded in equity.

I am a big picture strategic thinker and team builder.


Experience:  5+ years digital health startup | 20+ years public health + education

I’m recognized for:

  • Data-driven product development on a tight timeline
  • Statistical and research methodologies including 1:1 interviews, focus groups, social observations, surveys, metrics design
  • Presenting complex findings to diverse audiences, from lay to c-suite level
  • Fostering productive internal and external stakeholder relationships  modeling dignity and respect for all
  • Solutions-oriented staff training and management
  • TedX Talk, Connecting the Digital with the Human – see below 👇🏽
It’s not you, there’s no sound. It’s a fail forward moment for the incredible CUNY student crew that produced the event.

Q&A

You have a doctorate. Why digital health?

  • That’s right. I have a doctoral degree in Public Health, specializing in community health. I supplemented my technical training by earning an Interactive Technology and Pedagogy Certificate. Digital health is how I bring this training together.
  • The promise of scale to effect change for the many makes digital health very appealing. Combining science with tech seems to be generating promising results, especially around behavior change. This makes it an incredibly exciting time to work in digital health.

What motivates your work?

  • My family history and my Mexican-American matriarchal home that focused on family, community, education, and serving those in need.
  • Some of my earliest experiences threw me into the fires of public health work. This included serving LGBTQ+ youth who were thrown out of their homes after coming out to their parents, drug-using and drug-abusing youth, and collaborating with young, poor, people of color in New York City. This work continues to inform what I do.
  • I’m inspired by young people and those who challenge inequities and the status quo.
  • My training in evidence-based decision making. Show me the data.

Why work with you?

  • I treat people like people, with respect and a smile.
  • I listen and ask why with genuine curiosity.
  • I’m adaptable and as comfortable at a table with colleagues as I am with a Board of Trustees.
  • I have good ideas along with the willingness to listen to others. I love building solutions as a team.

How do you unwind?

  • Yoga. Recently I’ve been digging into a yin yoga practice and also enjoy a vigorous flow practice.
  • Guitar. I’m still a novice, but I enjoy it.
  • Bikes. I love a long bike ride to let my mind settle.
  • Music. My favorite radio stations are WFUV and KCRW.

Fact sheet

  • Grew up in: El Paso, Texas
  • City or town you call home: I lived in NYC for 20 years and feel at home among New Yorkers.
  • Current location: Austin, Texas
  • Motto: Fail forward and let’s get it done!
  • Background and education: BA at UT Austin, Masters of Public Health (Columbia) and Doctor of Public Health (CUNY), Population and Community Health and Interactive Technology & Pedagogy Certification. My background includes city government, clinical research trials, and non-profit programming.
  • As a child, you wanted to be: A doctor / ninja / professor.

Get in Touch